## Comprehensive Summary: Apple's Potential Acquisition of Perplexity AI ### News Overview * **News Title:** Apple Executives Have Held Internal Talks About Buying AI Startup Perplexity * **News Type:** Business / Startup Acquisition Discussions * **Report Provider:** Bloomberg.com * **Author:** Mark Gurman * **Date/Time Period Covered:** Published on June 20, 2025, at 22:35:57. * **Relevant News Identifiers:** * **Source:** Bloomberg.com * **URL:** `https://www.bloomberg.com/news/articles/2025-06-20/apple-executives-have-held-internal-talks-about-buying-ai-startup-perplexity` * **Keywords:** PERPLEXITY AI INC, APPLE INC, Executives, Startups, Artificial Intelligence, META PLATFORMS INC-CLASS A, ALPHABET INC-CL A, Eddy Cue, Adrian Perica, Chief Executive Officer, technology. ### Main Findings and Conclusions Apple Inc. executives have initiated internal discussions regarding a potential bid for **Perplexity AI**, an artificial intelligence startup. The primary motivation behind these talks is to address Apple's strategic need for more **AI talent and technology**. ### Key Details and Participants * **Purpose of Discussions:** To enhance Apple's capabilities in the artificial intelligence sector by acquiring external talent and technological advancements. * **Key Individuals Involved in the Discussions:** * **Adrian Perica:** Apple's head of mergers and acquisitions. * **Eddy Cue:** Apple's services chief. * **Top AI decision-makers** within Apple. * **Status of Discussions:** The discussions are described as being at an **early stage**. It is explicitly stated that these talks **may not lead to a formal offer**. The matter is private, and the information comes from anonymous sources with knowledge of the situation. ### Context and Implications While the report does not include specific financial data or valuation metrics for Perplexity AI, the internal discussions underscore Apple's proactive approach to strengthening its position in the competitive AI landscape. The company's interest in Perplexity AI highlights a strategic imperative to integrate advanced AI capabilities and secure specialized talent, potentially to keep pace with or surpass competitors such as **Meta Platforms Inc.** and **Alphabet Inc.** (Google), which are also noted in the article's keywords as relevant industry players. This move signifies Apple's commitment to evolving its AI offerings across its product and service ecosystem. ### Numerical Data and Tables * **No specific numerical data or tables were provided** within the content of this news report. The focus is on the qualitative nature of the internal discussions and strategic intent.
Apple Executives Have Held Internal Talks About Buying AI Startup Perplexity
Read original at Bloomberg.com →Apple Inc. executives have held internal discussions about potentially bidding for artificial intelligence startup Perplexity AI, seeking to address the need for more AI talent and technology.Adrian Perica, the company’s head of mergers and acquisitions, has weighed the idea with services chief Eddy Cue and top AI decision-makers, according to people with knowledge of the matter.
The discussions are at an early stage and may not lead to an offer, said the people, who asked not to be identified because the matter is private.
