AI初创公司 Perplexity 惊人出价345亿美元收购谷歌Chrome

AI初创公司 Perplexity 惊人出价345亿美元收购谷歌Chrome

2025-08-17Technology
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卿姐
早上好,韩纪飞,我是卿姐。欢迎收听专为您打造的 Goose Pod。今天是8月18日,星期一,早上6点。今天,我们将一起探讨一个科技界的惊人消息。
小撒
大家好,我是小撒!没错,今天这个消息绝对算得上是“平地一声雷”——一家AI初创公司 Perplexity,竟然出价345亿美元,扬言要收购谷歌的Chrome浏览器!
卿姐
是的,让我们深入了解一下。Perplexity 是一家人工智能搜索领域的后起之秀,这次它直接向科技巨头谷歌发出了收购要约,目标直指全球拥有超过30亿用户的Chrome浏览器。这不仅仅是一次商业出价,更像是一场精心策划的宣告。
小撒
宣告!这个词用得好!这简直就像一个刚学会走路的孩子,突然对世界短跑冠军说:“嘿,我们比比谁跑得快?” Perplexity 公司的估值也才180亿美元,却开出了345亿的价码,这 audacious,这胆量,真是让人瞠目结舌!
卿姐
这份胆量的背后,是其自身的底气。就在上个月,Perplexity 推出了自己的人工智能浏览器,名为 Comet。它同样基于 Chromium 开源标准构建,可以说,它在技术上与 Chrome 有着相同的基因,但内核却是一颗“AI之心”。
小撒
哦?Comet?彗星?这是想说自己要像彗星一样划破谷歌统治的夜空吗?它能做什么?是不是就像在 Chrome 里内置了一个聊天机器人,随时帮你写作业、做总结?我猜它的AI功能肯定很强大,比如自动分析数据、甚至帮你网购下单。
卿姐
你说对了一部分。Comet 的核心正是 Perplexity 的应答引擎,它能对网页内容、甚至YouTube视频进行AI驱动的摘要总结。理论上,它能像一个智能助手一样为你完成任务。但目前来看,它的表现还不是非常稳定,有时搜索结果的实时性也需要加强。
小撒
不稳定是肯定的,毕竟是初创产品。但这步棋实在是高!有句话说得好:“挑战谷歌搜索,需要有深入骨髓的 brazen audacity。” 这家公司不仅挑战了搜索,现在还要直接买下谷歌通往世界的“高速公路”——Chrome。这简直是釜底抽薪啊!
卿姐
这确实是一次巨大的挑战。这也让我们想起了最近关于人工智能发展的一些讨论。AI融入我们生活的方方面面,已经是一个不可逆转的现实。这次收购案,无论成功与否,都标志着AI时代下,互联网入口的争夺已经进入了一个全新的、更加激烈的阶段。
小撒
没错,未来的战争不再是看谁有更多的用户,而是看谁能更智能地服务用户。就像之前报告预测的,未来几年很多职业都会被AI影响,AI训练AI,AI改变世界。Perplexity 这一举动,就是想抢在变革的最前沿,定义下一代的网络体验。
卿姐
要理解这场“蛇吞象”的大戏,我们需要回顾一下主角的历史。Perplexity AI 公司成立于2022年,创始人 Aravind Srinivas 曾是谷歌的实习生。这让整个故事增添了一丝“屠龙少年”的戏剧色彩。公司成长速度惊人,到今年6月,估值已飙升至140亿美元。
小撒
等一下,前实习生要收购老东家的核心业务?这剧本太精彩了!简直就是一部好莱坞大片。这家公司成立才短短几年,就像坐上了火箭。我看到数据显示,在2025年5月,它一个月就处理了7.8亿次查询,月度增长超过20%!这增长速度太吓人了。
卿姐
是的,他们的产品线也迅速扩张。从最初的网页搜索引擎,到付费的 Pro 版本,再到面向企业的内部知识搜索,甚至还推出了购物中心和金融相关功能。今年7月,他们更是推出了我们前面提到的 Comet AI 浏览器,完成了生态布局的关键一步。
小撒
听起来他们是步步为营,野心勃勃。但光有野心和产品还不够,这次收购选择的时机更是“讲究”。它正好卡在美国司法部对谷歌反垄断案宣判的前夜。这就像在法官马上要落槌的时候,突然有人在庭外大喊一声:“等一下,我有解决方案!”
卿姐
小撒你这个比喻非常形象。这正是整个事件的关键背景。美国司法部在2023年1月对谷歌提起了联邦反垄断诉讼,指控谷歌非法垄断了广告技术市场。这场官司的核心,就是谷歌利用其市场地位,既当“裁判员”又当“运动员”,损害了竞争。
小撒
这个案子我有所耳闻。司法部的助理部长 Jonathan Kanter 打过一个比方,说谷歌在广告市场的地位,就好比“高盛或花旗银行拥有纽约证券交易所”。你自己制定规则,自己参与交易,那别人还怎么玩?这显然违反了《谢尔曼反垄断法》。
卿姐
正是如此。经过漫长的审理,今年4月,法官初步裁定谷歌在出版商广告服务器和广告交易市场存在垄断行为。现在,所有人都在等待最终的判决和补救措施。而司法部提出的一个潜在的、也是最具威慑力的补救措施,就是强迫谷歌分拆其业务,比如出售Chrome浏览器。
小撒
所以 Perplexity 的出价,就是“精准卡位”!他们声称,将Chrome出售给一个独立的运营商,有助于解决反垄断问题,对公众有利。这话说得冠冕堂皇,既展示了自己想收购的意愿,又把自己放在了一个维护市场公平竞争的道德高地上。高手,这绝对是高手!
卿姐
确实,Perplexity 在致谷歌的信中承诺,收购后将继续让谷歌成为Chrome的默认搜索引擎,并维护 Chromium 的开源生态。他们还承诺在未来两年内投入30亿美元用于浏览器开发。这些承诺,无疑都是为了让这个看似疯狂的提议,听起来更合情合理。
卿姐
尽管Perplexity的提议听起来考虑周全,但外界对此的看法却充满了分歧。最核心的一个问题是:这究竟是一次严肃的商业收购,还是一场精心策划的公关噱头?毕竟,345亿美元的现金出价,几乎是其自身估值的两倍。
小撒
我个人更倾向于后者!这是一场“一本万利”的公关活动。你想想,花一笔相对较小的法律和顾问费用,就能让全世界的媒体头条都报道你的名字,将 Perplexity 这个品牌与谷歌这样的巨头并列。这广告效应,花多少钱都买不来啊!太值了!
卿姐
从品牌营销的角度看,这确实是一次巨大的成功。但也有观点认为,我们不应低估其商业上的严肃性。Perplexity 声称已经从一些未透露名称的投资基金那里获得了融资承诺。而且,面对反垄断的巨大压力,谷歌并非完全没有出售Chrome的可能性。
小撒
可能性?我觉得微乎其微。Chrome对谷歌来说,已经不是一个简单的浏览器了,它是谷歌整个生态系统的“护城河”,是其AI战略的桥头堡。现在谷歌正在大力推广AI搜索摘要功能,这些都需要通过Chrome来触达用户,捍卫自己的搜索市场份额。卖掉Chrome,等于自断一臂。
卿姐
你说得对,Chrome的战略地位至关重要。分析师们普遍认为,谷歌不太可能自愿出售Chrome,并且会通过漫长的法律斗争来阻止任何强制出售的判决。这不仅仅是商业利益的考量,更是未来十年AI竞争的入场券。因此,Perplexity的收购之路注定充满荆棘。
小撒
而且,就算谷歌真的被逼到绝境,必须出售Chrome,Perplexity也未必是唯一的买家。据说,像 OpenAI、雅虎,甚至一些投资管理公司都对Chrome表示过兴趣。到时候可就是一场“群狼夺食”的局面,Perplexity 这345亿的出价,可能还不够看呢!
卿姐
的确,无论最终结果如何,Perplexity的这一举动已经对整个科技行业产生了深远的影响。它如同一块巨石投入平静的湖面,激起了层层涟漪。首先,它让人们重新审视了浏览器的价值。它不仅是上网的工具,更是AI时代最重要的数据和用户入口。
小撒
没错!Chrome拥有超过30亿的活跃用户,每天产生海量的搜索和互动数据。这些数据对于训练和改进AI模型来说,就是最宝贵的“养料”。谁控制了浏览器,谁就掌握了通往用户心智的“高速公路”,能够极大地影响信息的获取、排序和信任方式。
卿姐
所以,Perplexity的真正目的,或许是通过收购Chrome,直接获得这庞大的用户基础,从而建立自己的AI搜索生态系统。在浏览器层面直接集成AI功能,可以从根本上挑战谷歌搜索的统治地位。这是一种降维打击的思路,绕过了与谷歌在搜索领域多年的正面竞争。
小撒
这就像,我不跟你争夺商场里哪个店铺位置好,我直接把整个商场买下来!这样一来,所有顾客都得先经过我的服务台。不过,也有分析师指出,这个“商场”的价格可不便宜。DuckDuckGo的CEO就认为,如果谷歌被迫出售,Chrome的价值至少在500亿美元以上。
卿姐
价格的差异正反映了市场对Chrome战略价值的不同评估。但无论如何,这次事件都预示着AI搜索行业的一个范式转变。传统的搜索引擎正面临着来自AI驱动的替代品的严峻挑战。未来的竞争,将是生态系统与生态系统之间的对抗。
卿姐
展望未来,事件的走向主要取决于即将到来的反垄断案判决。联邦法官阿米特·梅塔预计将很快对补救措施做出裁决。如果裁决真的要求谷歌剥离Chrome,那将是科技史上前所未有的重大事件,整个市场格局将被彻底改写。
小撒
但就像我们之前分析的,谷歌肯定会拼尽全力上诉,把官司拖上好几年。所以短期内,Perplexity成功收购的可能性不大。但他们的目标可能已经达到了,那就是向世界宣告:AI搜索的新时代已经到来,挑战者已经站在门口了。
卿姐
是的,即便收购失败,Perplexity也为自己赢得了巨大的声誉和关注。更重要的是,它推动了关于网络浏览器未来发展的讨论。将AI更深度地集成到浏览器中,提供更智能、更主动的服务,无疑是未来的大势所趋。我们可能会看到更多类似的创新和尝试。
卿姐
总而言之,Perplexity 对谷歌Chrome的惊天出价,是一次集商业野心、公关策略和法律博弈于一体的复杂事件。它不仅挑战了科技巨头的霸权,也揭示了AI时代下互联网竞争的新焦点。
小撒
无论这出大戏如何落幕,它都将作为AI浪潮中的一个标志性事件被记下。好了,今天的讨论就到这里。感谢您收听 Goose Pod,我们明天再见!

## AI Start-up Perplexity Makes Surprise $34.5 Billion Bid for Google Chrome **News Title/Type:** Technology News / Business Acquisition Offer **Report Provider/Author:** BBC News / Osmond Chia (Business Reporter) **Date/Time Period Covered:** The news reports on an event that occurred around August 13, 2025, with the offer being made recently. The US Department of Justice antitrust case against Google is described as "years-long," and a US federal judge's ruling is "expected this month." **Relevant News Identifiers:** * **Source:** BBC News * **URL:** https://www.bbc.com/news/articles/c3dpr0kkyz4o * **Published At:** 2025-08-13 02:20:29 --- ### Key Findings and Conclusions: * **Perplexity's Offer:** AI start-up Perplexity has made a surprise takeover offer of **$34.5 billion (£25.6 billion)** for Google's Chrome internet browser. * **Rationale for the Bid:** Perplexity stated that moving Chrome to an independent operator committed to user safety would benefit the public. * **Google's Dominance and Scrutiny:** The bid comes amid intense scrutiny of Google's dominance in the search engine and online advertising market, including a ongoing antitrust case by the US Department of Justice. * **Potential Regulatory Impact:** A US federal judge is expected to issue a ruling this month that could potentially force Google to break up its search business. However, the success of Perplexity's bid is uncertain, as it's unclear if Google will be compelled to sell Chrome. * **Analyst Skepticism:** Venture capitalist Tomasz Tunguz from Theory Ventures believes the offer is significantly lower than Chrome's actual worth, estimating it could be "ten times more valuable than the bid or more." * **Google's Stance:** Google has not announced any plans to sell Chrome and has previously stated that spinning off Chrome would be an "unprecedented proposal" that would harm consumers and security, and that they would appeal such a ruling. * **Perplexity's AI Ambitions:** Perplexity is a rising player in the generative AI race, with its own AI-powered browser, Comet, launched recently. The bid is framed as a commitment to the "open web, user choice, and continuity." * **Proposed Integration:** If the takeover were successful, Perplexity would maintain Google as the default search engine in Chrome, with users having the option to change settings. They would also support Chromium, the open-source platform underpinning Chrome and other browsers. * **Funding Uncertainty:** Perplexity did not disclose how the proposed deal would be funded. * **Perplexity's Valuation:** In July, Perplexity had an estimated valuation of **$18 billion**. * **Previous Acquisition Interest:** Perplexity previously made headlines for offering to buy the American version of TikTok and has reportedly drawn interest from tech giants like Apple and Meta. --- ### Key Statistics and Metrics: * **Perplexity's Takeover Offer:** **$34.5 billion** (approximately £25.6 billion) * **Chrome Users:** Estimated **three billion-plus** users, making it the world's most popular web browser. * **Perplexity's Valuation (July):** Estimated **$18 billion** --- ### Important Recommendations: * None explicitly stated in the provided news excerpt. --- ### Significant Trends or Changes: * **Increased Scrutiny on Tech Giants:** The bid highlights the growing regulatory pressure on dominant technology companies like Google. * **AI Start-ups' Growing Influence:** Perplexity's bold move demonstrates the increasing ambition and potential financial clout of AI start-ups. * **Focus on User Safety and Open Web:** Perplexity's stated motivation emphasizes a trend towards prioritizing user safety and an open internet ecosystem. --- ### Notable Risks or Concerns: * **Uncertainty of Deal Success:** The bid's success is highly dependent on potential regulatory actions against Google and Google's willingness to sell Chrome. * **Valuation Discrepancy:** Analysts suggest Perplexity's offer significantly undervalues Chrome. * **Funding for the Acquisition:** The lack of disclosed funding mechanisms for the $34.5 billion bid raises questions. * **Google's Opposition:** Google has indicated strong opposition to any forced spin-off of Chrome. --- ### Material Financial Data: * **Perplexity's Offer:** **$34.5 billion** * **Perplexity's Estimated Valuation (July):** **$18 billion** * **Chrome's Estimated Value (Analyst Opinion):** Potentially "ten times more valuable than the bid or more."

AI start-up Perplexity makes surprise $34.5bn bid for Google Chrome

Read original at BBC

Osmond ChiaBusiness reporter, BBC NewsReporting fromSingaporeArtificial intelligence (AI) start-up Perplexity has made a surprise $34.5bn (£25.6bn) takeover offer for Google's Chrome internet browser.Moving Chrome to an independent operator committed to user safety would benefit the public, Perplexity said in a letter to Sundar Pichai, the boss of Google's owner Alphabet.

Google's dominance of the search engine and online advertising market has come under intense scrutiny, with the technology giant facing a years-long antitrust case brought by the US Department of Justice.The BBC has contacted Google for comment. The firm has not announced any plans to sell Chrome - the world's most popular web browser with an estimated three billion-plus users.

A US federal judge is expected to issue a ruling this month that could see Google being ordered to break up its search business. But some analysts have said the bid is unlikely to be successful as it is still unclear whether or not Google will be forced to sell Chrome.Venture capitalist Tomasz Tunguz from Theory Ventures also told the BBC that the offer is a lot lower than the browser is worth "given the value of Chrome is likely significantly higher – maybe ten times more valuable than the bid or more."

The company has said it would appeal such a ruling, saying the idea of spinning off Chrome was an "unprecedented proposal" that would harm consumers and security.Perplexity's app is among the rising players in the generative AI race, alongside more well-known platforms like OpenAI's ChatGPT and Google's Gemini.

Last month, Perplexity launched an AI-powered browser called Comet. The bid marks an "important commitment to the open web, user choice, and continuity for everyone who has chosen Chrome," a spokesman for Perplexity told the BBC.As part of the proposed takeover, Perplexity said it would continue to have Google as the default search engine within Chrome, though users could adjust their settings.

The firm said it would also maintain and support Chromium, a widely-used open-source platform that supports Chrome and other browsers including Microsoft Edge and Opera.Perplexity did not respond to queries on how the proposed deal would be funded. In July, it had an estimated value of $18bn.The company made headlines earlier this year after offering to buy the American version of TikTok, which faces a deadline in September to be sold by its Chinese owner or be banned in the US.

Perplexity has reportedly drawn interest from technology giants including Apple and Facebook-owner Meta.

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