# WWE Embraces "AI-Based Storytelling" Amidst Skepticism This report details World Wrestling Entertainment's (WWE) strategic pivot towards integrating Artificial Intelligence (AI) into its creative processes, particularly in storytelling. --- ### News Metadata * **News Title:** WWE to bodyslam the human spirit, transition into “AI-based storytelling” * **Source:** The A.V. Club * **Author:** William Hughes * **Published Date:** October 18, 2025 * **Topic:** Technology, Artificial Intelligence (AI) * **URL:** https://www.avclub.com/wwe-ai-based-storytelling --- ### Critical Information Summary **1. Strategic Shift Towards AI:** * WWE, a prominent wrestling entertainment company, has announced its intention to enter a new era of **"AI-based storytelling."** * This initiative aims to integrate AI across various aspects of the company's creative output. **2. Key Personnel and Roles:** * **Cyrus Kowsari** has been hired as the new **Senior Director of Creative Strategy**. His primary responsibility will be to implement AI throughout WWE's creative operations. * Kowsari's background includes previous roles at Buzzfeed and the MMA company ONE. * **Paul "Triple H" Levesque**, WWE's Chief Creative Officer, introduced Kowsari to staff. He described the transition to AI-based storytelling as **"inevitable."** **3. AI Applications:** * **Storyline Development:** The core of the strategy involves using AI to generate ideas and narratives for wrestling storylines. * **Creative Services:** AI is also slated for integration into areas like **video and graphics production**. The article notes that AI can quickly generate graphics, though it raises concerns about potential disregard for quality, copyright, and environmental impact. **4. Reported Challenges and Skepticism:** * **Unusable Output:** Reports from the **Wrestling Observer**, citing wrestling journalist **Dave Meltzer**, indicate that recent WWE attempts to use AI for generating storyline ideas produced **"unusable nonsense."** * **AI Limitations:** The AI models demonstrated a lack of capability in fundamental areas, such as accurately tracking which wrestlers are currently employed by WWE. * **Article's Critique:** The A.V. Club's report expresses significant skepticism, calling the idea of AI writing storylines for a major wrestling promotion "aggressively silly." This is particularly noted given WWE's history of facing allegations of "slapdash and inconsistent" storytelling. * **Efficiency Concerns:** The author suggests that filtering through the vast amount of AI-generated "garbage" to find a usable idea would be **"ridiculously harder"** than employing human writers who understand the company's existing content. **5. Context:** * WWE is described as a "long-running wrestling outfit" and "one of the planet’s biggest wrestling promotions." * The article maintains a critical and questioning tone regarding the practical application and potential benefits of AI in this specific form of entertainment.
WWE to bodyslam the human spirit, transition into “AI-based storytelling”
Read original at The A.V. Club →Long-running wrestling outfit the WWE has revealed its intention to enter a new era of “AI-based storytelling.” Per a report in the Wrestling Observer, the entertainment company recently hired former Buzzfeed guy Cyrus Kowsari to serve as its new senior director of creative strategy, i.e., the guy whose job it will be to cram artificial intelligence into every inch and crevice of WWE’s creative singlet.
Kowsari—who also spent several years at MMA company ONE—was introduced to WWE staffers back in September by chief creative officer Paul “Triple H” Levesque, who called him someone who would lead the company into an “inevitable” “transition into AI-based storytelling,” as well as fronting a push to “integrate AI into creative services like video and graphics.
” The latter of which, we can kind of get: If you’re not that worried about things like quality, respecting copyright, or the environment, AI can crap out a lot of graphics really quickly. But the idea of letting AI write storylines for what is still one of the planet’s biggest wrestling promotions feels aggressively silly, especially when we’re talking about a form of entertainment that has had to fight off years of allegations that its storytelling was slapdash and inconsistent.
Among other things, the Wrestling Observer piece cites reporting from the site’s own Dave Meltzer, who wrote in his regular wrestling newsletter that recent attempts by WWE to use writing AI to generate storyline ideas produced unusable nonsense, with the models having little ability to keep track of, say, which wrestlers actually worked for the company.
Again, you probably could filter through the massive amounts of garbage you’d get with this approach to find a usable idea created by jamming together five old ones. Which feels ridiculously harder than just stocking a writers room with a small collection of people who actually know the company’s output.
But, hey, what do we know? We’ve never even suplexed one person through a folding table. Maybe this really is the future of wrestling.
